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Savvy Seller FBA Program
Introduction
Welcome (1:17)
Savvy Seller FBA Consolidated PDF Workbook
(UPDATED) Mentorship Guidelines
(UPDATED) Getting the Support You Need
How To Succeed In This Program (2:20)
The Right Mindset (6:48)
Accountability and SMART Goals (4:27)
Savvy Seller Success Workbook (8:58)
Supplemental Resources (1:33)
1. Let's Get Started
1.1 What is Amazon FBA? (3:50)
(UPDATED) 1.2 Is It Too Late To Start? (4:08)
(UPDATED) 1.3 Software and Tools (2:08)
(UPDATED) 1.4 Startup Cost Breakdown (18:03)
1.5 Savvy Seller Accountability Timeline Worksheet Walkthrough (7:59)
Student Frequently Asked Questions (MUST READ!) (10:39)
2. Branding + Legalities
2.1 Why it Matters (6:56)
(NEW) 2.2 Branding Benefits (13:11)
2.3 Choose Your Business and Brand Name (3:38)
2.4 Logo Design (7:02)
2.5 Product Packaging (3:08)
2.6 Think Like Your Customer (4:21)
2.7 Niche vs General Store (5:10)
(NEW) 2.8 Legalities: Trademarks, LLCs & Patents (16:52)
2.9 How to Look up Trademarks and Patents (9:55)
2.10 Trademarks and Brand Registry (3:12)
(NEW) 2.11 LLC Formation (3:28)
(BONUS) Branding Training- Live Replay (40:33)
3. Create Your Accounts
(UPDATED) 3.1 Amazon Seller Account (13:14)
(UPDATED) 3.2 Navigating Seller Central (6:57)
(UPDATED) 3.3 How to Create Your Alibaba Account (1:19)
(UPDATED) 3.4 Alibaba 101 (5:22)
(NEW) 3.5 Navigating Alibaba (25:13)
(UPDATED) 3.6 How to Get in Touch With Seller Support (3:01)
4. Product Research Part 1
(UPDATED) 4.1 Intro to Helium 10 (3:41)
4.2 Product Category Restrictions (3:48)
4.3 Beware of HAZMAT Dangerous Goods Products (4:32)
4.4 Definitions of What We Need to Look for in a Product (5:25)
(UPDATED) 4.5 Winning Product Criteria (2:20)
4.6 Signs of a Good Market (3:24)
4.7 The Importance of Keywords (2:48)
4.8 RED FLAGS + 199 Products to Avoid (4:08)
4.9 How to Differentiate Your Product (10:51)
4.10 Know Your Market: Competing with Top Sellers (13:17)
4.11 Buy Box and Hijackers + Cease and Desist Letter TEMPLATE (8:30)
5. Product Research Part 2
(UPDATED) 5.1 Evaluating Products Using X-Ray (7:55)
(NEW) 5.2 Practicing with X-Ray (26:47)
5.3 Determining Seasonality with Google Trends (4:02)
5.3 Evaluating Product Trends with Helium 10 Trendster (3:12)
5.4 Savvy Seller Product Verification Checklist (3:24)
5.5 Confirming Your Product Idea (#WWAS - What Would Abby Say) (5:06)
5.6 Creating A Skeleton/Dummy Listing (3:56)
5.7 Exceptions To The Rules For Product Research Criteria (5:00)
5.8 Using TikTok For Product Research (7:10)
5.9 Estimating Costs During Product Evaluation (4:57)
5.10 Product Research Strategies (14:04)
5.11 "N/A" Keyword Search Volume In X-Ray (4:41)
5.12 Case Study 1- Black Box (31:47)
5.13 Case Study 2- Rabbit Hole (14:57)
5.14 Case Study 3- Amazon Predictor (10:10)
5.15 Case Study 4- Black Box (14:36)
5.16 Case Study 5- Black Box (12:32)
(NEW) 5.17 Evaluating Winning Product Listings (34:31)
5.18 Overcoming the Product Research Slump (3:50)
(BONUS) Helium 10 x Alibaba Training- Live Replay (62:58)
(BONUS) Product Research Training- Live Replay (92:10)
6. Let's Talk Money and Budgets
6.1 Initial Inventory Costs (2:56)
(UPDATED) 6.2 Amazon Fees (4:26)
6.3 Calculating Profit Margins (5:07)
6.4 (NEW) Profitability Calculator to Determine Margins (12:59)
6.5 Cash Flow & Managing Your Money (2:24)
6.6 Use Credit Cards Wisely (1:59)
6.7 Tax Deductions For Your Amazon Business (3:14)
6.8 Simple Expense Tracking for Tax Time (2:43)
6.9 Accounting Spreadsheet- Expense Tracker
7. Product Sourcing
7.1 How to Communicate With Your Supplier + Template (4:19)
7.2 Supplier Criteria (4:08)
7.3 Negotiate Like A Pro (3:32)
7.4 Supplier Negotiation Template (3:22)
7.5 Do You Need Samples? (4:06)
(NEW) 7.6 Capacity Monitor (How Much Inventory You Can Send In) (4:32)
7.7 Number of Units to Order (4:16)
7.8 How to Bundle (logistically) (2:27)
7.9 Complete Manufacturing Overview (4:19)
7.10 NNN Agreements and Protecting Your Ideas (2:42)
7.11 Supplier Contracts in Alibaba (5:12)
(NEW) Alibaba Tax Exemption Instructions
8. Other Important Aspects of Manufacturing
8.1 (UPDATED) Barcodes: UPCs, FNSKUs, ASINs (11:48)
8.2 How to Get a UPC from GS1 (3:52)
8.3 Product Packaging (revisited) (2:25)
8.4 Different Packaging Options & Which is Best (6:18)
(UPDATED) 8.5 What to Expect With Inspections (2:35)
8.6 Paying For Your Order (4:29)
8.7 Product Insert/Thank You Card and Suffocation Label Templates (4:16)
9. All About Shipping!
9.1 Pre Shipping Checklist (3:40)
9.2 Shipping Lingo and Terminology (5:09)
9.3 Air vs. Sea Shipping (3:30)
(UPDATED) 9.4 Shipping with a Freight Forwarder (2:59)
9.5 Create Your Shipment Plan (18:15)
9.6 Shipping Logistics (4:48)
10. Create a Savvy Product Listing
10.1 Aspects of Your Product Listing (7:12)
(NEW) 10.2 SHORTCUT: Listing Builder Walkthrough (8:19)
10.3 Qualities of Great Product Photos & Tips (11:14)
10.4 How to Price Your Product (3:22)
10.5 Product Pricing Techniques (5:03)
10.6 Keyword Research for Your Listing (12:15)
10.7 Main Keywords vs Long-tail Keywords (2:47)
(UPDATED) 10.9 Creating a Product Listing (8:30)
(NEW) 10.10 Fleshing Out/Editing Your Listing (5:28)
10.11 Keywords in Listing Backend (3:01)
(NEW) 10.12 Brand Name Not Accepted: Selling Application Walkthrough (5:03)
11. Product Ratings and Seller Feedback
11.1 Product Reviews/Ratings vs Seller Feedback (4:47)
11.2 Importance of Good Reviews/Ratings (3:13)
(UPDATED) 11.3 How to Get Your First 5 Reviews (3:40)
11.4 Increase Ratings with "Request a Review" Button (2:33)
11.5 Reducing Negative Reviews BEFORE THEY HAPPEN (3:40)
11.6 Customer Engagement (6:05)
12. Launch Your Product
12.1 Launch Strategy Overview (4:15)
12.2 What to Do When Your Product Arrives (The Honeymoon Phase) (2:53)
12.3 Why You NEED to Be on Page 1 (3:55)
(UPDATED) 12.4 How to Boost and Track Sales Rank (7:13)
13. Amazon Advertising (Pay-Per Click) Basics
13.1 PPC for Beginners
13.2 Set Up Your First Campaign
13.3 Budget and ACOS
14. PPC Deep Dive
14.1 PPC Fundamentals (15:29)
14.2 Automatic Campaigns (18:46)
14.3 Manual Campaigns (27:30)
14.4 PPC Strategies and Goals (9:54)
14.5 Troubleshooting a PPC Campaign (16:39)
15. Scaling Your Business and Building Profits
15.1 Sustain Your Rank and Get Organic Sales (3:51)
15.2 Pintrest Ads for Maximum Sales (10:05)
15.3 Scaling Your Business & Outsourcing (5:06)
15.4 Social Media Branding (3:57)
15.5 Setting Up Coupons & Prime-Exclusive Discounts for More Sales (9:45)
15.6 When To Order More Units & What to Do If You Run Out of Stock (5:02)
15.7 What If You're Not Selling (3:20)
15.8 What to Consider for Your Next Product (3:29)
BONUSES!
Prep for Chinese New Year/Prime Day/Black Friday/Q4 (7:11)
Removing Negative Seller Feedback (3:15)
International Sellers (1:15)
Personal Fiverr Recommendations (0:56)
Savvy Seller Product Research Replay (85:47)
Congratulations! You've Completed the Savvy Seller FBA Course!
Congrats! (0:15)
(NEW) 3.5 Navigating Alibaba
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